Business and Analytics Northumbria University

Overview

During the The Business and Analytics programme at Northumbria University, you will learn in a diverse environment, building cultural and ethical awareness, important in the field of analytics where issues such as data privacy are vital.

Supplemented with broad business modules in you first year, you will gain interdisciplinary skills which will help you interpret data within a range of business contexts – from marketing to finance. This double-sided approach is valuable for tasks which you may encounter during employment; for example, forecasting sales when entering new global markets or assessing brand performance online to help inform digital marketing strategies. Having this knowledge of business and analytics together will ultimately help you stand out in your future career.

Future employability

With employability at its heart, this research-informed degree provides you with the skills to enter an industry where Business Analysts are in high demand. Developing technical skills in areas such as data visualisation, forecasting and project management, you will be well equipped to be successful in your career.

Alongside this, you will learn skills which will be transferable to any career path. For example, you’ll learn how to communicate analytics in an accessible manner, work in teams, and present findings.

You will also have multiple opportunities to apply your knowledge to organisational contexts as you are tasked with offering creative solutions to real-world business problems. In your final year, you may also work on a Business Consultancy project, whereby you help real business solve real problems through our Business Clinic.