Design (Media Design) (Hons) PolyU Design

Overview

Students will be equipped with both creativity and technical skillset in the mastery of narrative-driven filmmaking and animation throughout the four year study. With the rapid advancement of technology, students will be exposed to various cutting edge and high-end technological platforms (e.g., virtual reality) for their projects. 

The Design (Media Design) (Hons) programme at PolyU Design guides and leads our students to be creative, curious, confident, discerned, and professional community members who play vital roles. Students will learn from field experts and the faculty members in the studio-based learning environment, take ownership of their projects, and learn to collaborate among peers. In addition, the school provides an academic culture that is design and idea-driven in which creation with a purpose is implemented with full cultural awareness and through the application of aesthetics and technology.

Aims and Objectives 

We aim to produce idea-driven content designers regardless of their background or disciplines. It rights the paradigm of confusing creativity based on ideas with fabrication based on technical knowhow. 

With this in mind, students are also taught the necessary technical, entrepreneurial, and analytical skills to become self-learning and self-enabling to execute a given creative idea successfully.

Career Prospects 

This programme adopts the motto of ‘content is king’ wherein ‘idea will always lead execution.’ It trains content designers by giving them the necessary tools to compete in the world of digital media and digital entertainment. Given intellectual property as a significant source for economic growth, having that winning idea means a chance of being placed in a commanding position.