Overview

Intercultural Business Communication and Marketing Management from Edinburgh Napier University combines the study of ‘cultures’ (national, regional, local, ethnic, religious, gender, organisational, vocational) and different forms of communication with the development of your own intercultural skills, including self-awareness, openness, curiosity, adaptability, and respect for others.

Quick Facts:

You will gain a deep understanding of culture and its role in business communications and interactions, from team meetings, to negotiations, to marketing campaigns.
You will apply this understanding of culture and intercultural communication to different areas of Marketing Management, including social media marketing, digital analytics, consumer behaviour, branding and effective market research.
Our programmes are unique. We offer the only undergraduate programmes in Intercultural Business Communication in Scotland, and the only joint honours IBC and Marketing Management programme in the UK.
As a diverse, multicultural city, attracting thousands of international students, business travellers, and tourists, Edinburgh is the perfect location to study Intercultural Business Communication.

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Programme Structure

Courses include:

European History & Politics for the 21st Century
Market Research in Practice
Marketing Communication Tools
Social Media Marketing
Cultural Studies: Working Lives
Digital Marketing Analytics

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-08 00:00:00
- Apply before 2026-07-04 00:00:00

More details

The sooner you apply, the higher your chance of getting a place, and the more time you’ll have to prepare for this next step in your life

Language

English

TOEFL^® IBT

80

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PTE Academic

56

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IELTS

6

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Credits

480 alternative credits

Delivered

On Campus

Campus Location

Edinburgh, United Kingdom

Disciplines

Business Administration Marketing Management View 1216 other Bachelors in Business Administration in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

56

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Standard Entry Requirement

BBBC

Minimum Offer Entry Requirement

BCCC
A Level
BCC
Irish Leaving Certificate
H2, H3, H3, H3 at Higher Level
BTEC (QCF) Extended Diploma Level 3
Minimum grades MMM (Merit, Merit, Merit).
BTEC (QCF) National Diploma Level 3 plus A Level
Minimum grades MM (Merit, Merit).
A Level grade B
T level
Pass, with grade C or above in the core component.
International Baccalaureate Diploma
Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4
European Baccalaureate
Pass at 70% or above with grade 7 in three subjects to include English
Scottish HNC
Other HNC subjects may be considered for year 1 entry where a C in the graded unit is achieved.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17520 GBP / year

≈ 17520 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

1820 GBP / year

≈ 1820 GBP / year

Additional Details

England, Wales, Northern Ireland, and Republic of Ireland £9535
Overseas and EU £17,520

Living costs

Edinburgh

United Kingdom

725 - 1167 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Intercultural Business Communication and Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Quick Facts:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Edinburgh

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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