Commerce - Marketing University of Melbourne

Overview

Overview

Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. All organisations engage in marketing activities and must decide on a marketing mix that suits them best. It influences brand and corporate strategy. Using research and customer insight, marketing champions the voice, wants and needs of the customer to shape the product, service or delivery.

As such, the Commerce - Marketing program at University of Melbourne aims to give you the chance to learn strategies that help you understand your customers and successfully target their needs. During the program, you will learn the fundamentals of advertising, product, service and brand management, strategic marketing, market research, relationship marketing, global marketing, digital marketing and buyer behaviour.

Last but not least, you will gain an understanding of key marketing tools and goals such as segmentation, positioning, service excellence, sustainable leadership, customer value, satisfaction and loyalty.

Careers

After completing this major you might pursue career paths in 

• event management
• international management
• marketing
• operations management and organisational development
• government
• services
• not-for-profit
• marketing communications

• public relations

Your first job could see you as a:

• Account executive
• Customer insights analyst
• Marketing coordinator
• Media planner

In 5-10 years, you’ll progress to roles such as:

• Digital communications manager
• Marketing research consultant
• Brand manager
• Social media specialist