Marketing (Hons) Bucks New University

Overview

Studying marketing is a perfect way to gain a comprehensive understanding of the role of the marketer and to help develop the analytical and critical thinking skills required to research, design, develop and deploy strategic marketing plans at local and global level. You'll learn how to identify the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills.

Why study this subject?

Marketing is a core element of all organisations and therefore opportunities exist across all industry sectors covering business to business, business to consumer and not for profit organisations. 

Careers in marketing are highly sought after across the globe. The topics you will study on Bucks New University's Marketing (Hons) programme, and the transferrable skills you will have developed, will make international careers easily accessible.

Alumni have entered a diverse range of careers including technology and digital companies, like Vodafone and Amazon, within marketing roles, as well as successfully running their own businesses.

Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields. 

Graduates have entered top multi-national media communications agencies including Mediacom and Publicis Media, based on the skills developed over the three-year programme and showcased by working on a client brief within the final year of study.