Overview

Program Objectives

The Strategic Digital Marketing and Branding program at Kasetsart University merges two significant bodies of knowledge in contemporary marketing into one intensive course: strategic marketing and branding.

Knowledge wise, the aim is for students to be equipped with proper comprehension of the guiding principles of marketing both in the digital domain and in physical markets, branding strategies, and establishing and maintaining effective customer relationships.

During the Strategic Digital Marketing and Branding program students will obtain skills such as collaboration management, interpersonal skills, and analytical thinking. All of which are skills necessary to improve engagement.

Programme Structure

Courses include:

Social Media Marketing and E-commerce
Consumer Behavior
Branding Strategy
Global Business Strategies
Integrated Marketing Communication and Media Planning
Strategic Product Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-01 00:00:00
- Apply before 2027-04-30 00:00:00

Language

English

Delivered

On Campus

Campus Location

Bangkok, Thailand

Disciplines

Marketing Digital Marketing Advertising View 4 other Bachelors in Digital Marketing in Thailand

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

High school diploma (equivalent to 12 years of secondary school)
Portfolio of not more than 10 pages (not including the cover page)
A copy of the applicant’s identification card

Student Insurance via Studyportals Partner

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

117500 THB / year

≈ 117500 THB / year
Domestic Applies to you

Applies to you

Citizens or residents

117500 THB / year

≈ 117500 THB / year

Additional Details

59,950 THB- 1st Semester of the 1st year
58,750 THB- 2nd Semester of the 1st year (and for the rest of the regular semesters)

Living costs

Bangkok

Thailand

23180 - 36560 THB / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Strategic Digital Marketing and Branding.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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