Overview

On the Commerce - Marketing Insights and Analytics programme from Macquarie University study consumer behaviour, customer and media insights, marketing research, metrics, and qualitative and quantitative insights.

Key facts

In today’s competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions.

Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations and experiences.

Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives.

Careers and opportunities

Advertising solutions analyst

Brand analyst

Consumer insights specialist

Digital analytics consultant

Market analyst

Market or social researcher

Marketing supply chain specialist

Media analyst

Segmentation specialist

Trend and sales analyst

Programme Structure

Courses include:

Consumer Behaviour

Marketing Research

Marketing Technologies

Qualitative Insights

Marketing and Customer Insights

Marketing Media Insights

Quantitative Insights in Marketing

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-07-27 00:00:00
- Apply before 2026-07-06 00:00:00 , International
- Apply before 2026-07-11 00:00:00 , National
Starting 2027-02-22 00:00:00
- Apply before 2027-02-08 00:00:00 , International
- Apply before 2027-01-28 00:00:00 , National

Language

English

Duolingo English Test

125

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

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4.9/5 student rating

Credits

240 alternative credits

Delivered

On Campus

Campus Location

Sydney, Australia

Disciplines

Marketing Commerce Data Analytics View 196 other Bachelors in Commerce in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS CODE: 048246D

International selection rank: 80

The selection rank is based on the Australian Tertiary Admission Rank (ATAR). It determines the minimum eligibility requirements for entry to Macquarie.

Macquarie University recognises a range of international academic qualifications for direct entry to our courses, including:

senior secondary qualifications from more than 40 countries

several Australian and overseas foundation programs

diplomas, associate degrees and bachelor degrees assessed as comparable in standard to Australian qualifications.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Macquarie University and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

46900 AUD / year

≈ 46900 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

16000 AUD / year

≈ 16000 AUD / year

Additional Details

National:

Domestic commonwealth Supported Place

This is last year tuitions. Current tuition is not yet confirmed

Living costs

Sydney

Australia

1882 - 3547 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Macquarie has one of the most generous international scholarship programs in Australia.

This includes a wide variety of long and short term opportunities for international students. The range of scholarships available can depend on the country you are from, with other eligibility factors including your field of study and academic or sporting achievements.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Commerce - Marketing Insights and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Careers and opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Sydney

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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