Overview

On this Business and Marketing (Hons) course from University of Hertfordshire is designed for creative thinkers and strategic minds who want to understand what drives customer behaviour, builds strong brands, and shapes successful campaigns in a digital world. Starting with a broad foundation in business, you’ll specialise in marketing from your second year, gaining the tools, insights, and confidence to thrive in fast-paced, brand-driven environments.

You’ll explore a wide range of marketing and business topics including consumer psychology, brand impact, digital storytelling, campaign strategy, and entrepreneurial marketing. Alongside this, you’ll build vital business skills in leadership, data analysis, budgeting, and project management, preparing you to lead marketing activity with real impact.

This degree is shaped by current industry practice and informed by marketing professionals, ensuring that what you learn reflects real-world expectations. Modules like Advanced Marketing Strategy and Practice, Responsible Marketing, and Brand Impact connect theory with practice through live briefs, campaign planning, and applied assessments.

Your future career

Graduates go on to roles in digital marketing, brand management, content creation, and consultancy. The course builds in-demand skills in strategy, creativity, and analytics. 93% of Herts graduates are in work or further study within 15 months after graduation (Graduate Outcomes, 2021/22).

Possible roles of employment for business and marketing graduates include:

marketing executive

brand manager

social media strategist

content marketing specialist

marketing analyst

campaign manager.

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Programme Structure

Courses include:

Business Decisions in Practice

Entrepreneurial Marketing in Practice

Sustainability Impact Project

Developing Personal and Business Professional Practice (DPP)

Brand Impact: Crafting Personal and Corporate Identities

Strategic Business Solutions: Applied Consultancy Project

Check out the full curriculum

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Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-09-28 00:00:00
- Apply before 2026-06-30 00:00:00

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

72

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

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Credits

360 alternative credits

Delivered

On Campus

Campus Location

Hatfield, United Kingdom

Disciplines

Business Administration Marketing View 401 other Bachelors in Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

72

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Typical offer (UCAS points): 112

Typical A Level offer: BBC

Typical IB offer: 112

Typical BTEC offer: DMM

Typical T Level offer: Design Survey and Planning for Construction; Design Production, Design and Development; Education and Childcare; Healthcare Science; Health; Science; Digital Support Services; Digital Business Services; Onsite Construction; Building Services Engineering for Construction; Accounting; Design and Development for Engineering and Manufacturing; Engineering, Manufacturing, Processing and Control; Finance; Maintenance, Installation and Repair for Engineering and Manufacturing; Management and Administration; Agriculture, Land Management and Production; Legal Services.

GCSE: Grade 4/C in English Language and Mathematics.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17450 GBP / year

≈ 17450 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9790 GBP / year

≈ 9790 GBP / year

Additional Details

EU students: £17,450

Living costs

Hatfield

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business and Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Your future career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Hatfield

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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