Sports Business (Hons)

Overview

Through the BA (Hons) in Sports Business at Westford in partnership with LJMU will provide learners both relevant qualifications and employability skills to enhance their career prospects and contribute to their personal development. The qualifications embed throughout the program the development of key skills, attributes and strengths required by current employment standards.

Overview

The aim of the program at Westford University College in partnership with other agencies in sport, provide the opportunity for students to achieve their full academic potential through honors degree–level study which encourages a high level of initiative, independent judgment, self-motivation and reflection, evaluative skills, and learner autonomy. The BA (Hons) in Sports Business is designed to fit industry needs and is facilitated through working partnerships between LJMU staff, students, external employers, and subject specialists.

BA Sports Business (Hons) explores a variety of subjects and disciplines including; marketing, sponsorship and PR, sports management, sports digital media, sports events, grassroots, and elite sport. Employability and enterprise are key elements of this program. As such, you will have access to a range of opportunities to engage in work-related learning so that you can put theory into practice, develop professional networks and increase your graduate skill set.