Marketing and Information Systems (Honours) Universiti Teknologi Brunei

Overview

Key Facts 

The rapid emergence of the global Knowledge Economy has changed the marketing concept significantly which produce tangible and intangible products. The course content in this programme has the right mixture of theoretical and application-based marketing, product development, market research, consumer behaviour, digital marketing, project management, and applied marketing-related modules. The career prospects for the students are well diverse. Their skillset can be used either in the private or government sectors in the areas of brand management, retailing, corporate communications, product development, services industry, academic, marketing analyst and media consultancy etc.

Careers and Further Studies

Graduates of this Marketing and Information Systems (Honours) programme from Universiti Teknologi Brunei may find employment in the IT business sector, irrespective of industry. They can be employed as system analysts or computer programmers in business organisations, either in the service or manufacturing sector. Graduates can also be employed in the government Treasury or any departments that required IT skills. The degree also provides a platform for entrepreneurship and/ or further study at postgraduate level.