Marketing for the Digital Age James Cook University

Overview

Marketing doesn't only involve selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. Today’s marketing professionals must be able to assess current business trends to help their companies into the most favourable positions and to speak directly to their customers through traditional advertising, digital marketing and social media.

The Marketing for the Digital Age course offered by James Cook University includes foundation subjects in the areas of marketing fundamentals, accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. These subjects are then complemented by specialist topics in advertising, promotions and mobile marketing, social media marketing and digital analytics for marketing.

Career Outcomes 

Graduates can pursue careers as brand or product managers, marketing assistants, market research consultants, advertising executives or electronic marketers. Graduates can also undertake roles in sales, customer service management, and international marketing