Overview

Students undertaking the program are expected to learn and appreciate the basic and current marketing principles, consumer behaviour, sales management, integrated marketing communications, marketing planning and decision making process. The program will prepare students adequately for further studies or joining the career markets.

Career Opportunities after the Marketing (Honours) program from Southern University College

Sales & Marketing Consultant
International Marketing Executive/Manager
Event Management Executive/Manager
Business Development Executive/Manager
Brand Executive/Manager
Product Executive/Manager
Advertising Executive/Manager

Programme Structure

Courses included:

Business Communication

Macroeconomics

Microeconomics

Principles of Management

Strategic Management
Principles of Marketing

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-10-13 00:00:00
- Apply before 2027-05-01 00:00:00 , International

More details

Application period is generally from February to May, the exact period differs with universities.

Language

English

Delivered

On Campus

Campus Location

Johor Bahru, Malaysia

Disciplines

Marketing Marketing Management View 9 other Bachelors in Marketing Management in Malaysia

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Academic requirements

GPA

2

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

STPM: With a minimum of CGPA 2.0 and a minimum of Grade C (SGP 2.0) in any two subjects AND a pass in Mathematics and English at SPM level
A-Level: With a minimum of CGPA 2.0 with at least a full pass in any two subjects AND a pass in Mathematics and English
UEC: With a minimum of 5 credits AND a pass in Mathematics and English at UEC level
Foundation/Matriculation: With a minimum of CGPA 2.0
Diploma/Advanced Diploma: With a minimum of CGPA 2.0
Others: Other equivalent qualifications recognised by the Malaysian Government
English Competency Requirement for International Student: IELTS 5.5 or MUET Band 3 or its equivalent

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Southern University College and/or in Malaysia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

54000 MYR / year

≈ 54000 MYR / year
Domestic Applies to you

Applies to you

Citizens or residents

40000 MYR / year

≈ 40000 MYR / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Honours).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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