Overview

Marketing is the heart of the business and is not limited to buying and selling products or services for profitability only. Digital technology is changing the current marketing and business landscapes, so a graduate with both these qualifications stands a greater chance of climbing the corporate ladder faster.

The three years of study with us will be fascinated with plenty of project-based learning, digital content, community involvement, and the opportunity to learn foreign languages. Our students are readied for globalization and diversity through a short overseas study opportunity in Japan, China and Taiwan. MIM’s recognition provides our graduates a distinctive edge in securing the professional positions they aspire to.

Career Prospects

The rich content of this Bachelor of Business in Marketing (Honours) from New Era University College will enhance a graduate’s employability for companies and organisations, locally and abroad, with the designation of:

Sales and Marketing Executive

Marketing Researcher

Advertising and Promotion Executive

Retail and Distribution Executive

International Marketing Executive

Online Entrepreneur

Product Development

Programme Structure

Courses included:

Economics
Principles of Management
Business Mathematics
Business Accounting
Business Statistics
Principles of Marketing
Financial Management
Marketing Web Design
Customer Service Fundamentals
Organizational Behaviour
Consumer Behaviour
Human Resources Management
Strategic Marketing Management
Business Research Method

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-07-01 00:00:00

Application deadline not specified.
Starting 2026-09-01 00:00:00

Application deadline not specified.
Starting 2027-02-01 00:00:00

Application deadline not specified.
Starting 2027-05-01 00:00:00

Application deadline not specified.

Language

English

Delivered

On Campus

Campus Location

Klang, Malaysia

Disciplines

Business Administration Marketing Marketing Management View 120 other Bachelors in Business Administration in Malaysia

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Academic requirements

GPA

2

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

STPM (CGPA 2.0) with 2 Principal Passes, and SPM with Mathematics and English Passes
UEC with 5 Credits inclusive of Mathematics and English
Foundation in Business (CGPA 2.0), New Era University College
Diploma in Marketing (CGPA 2.0), New Era University College
A Level / Other qualifications deemed equivalent by MQA

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at New Era University College and/or in Malaysia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

Domestic Applies to you

Applies to you

Citizens or residents

13733 MYR / year

≈ 13733 MYR / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Honours).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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