Overview

Graduates are expected to exhibit a high level of professionalism and integrity, and to excel in corporate or entrepreneurial careers.

The Marketing (Hons) Programme from The Hang Seng University of Hong Kong (HSUHK) aims to equip aspiring marketing talents with cutting-edge knowledge and skills to address the opportunities and challenges in the global, digital age of the 21st century. Experiential, interactive, project-based, and case-based learning is the cornerstone of this innovative BBA-MKT programme.

Career Prospects

Our graduates have a wide range of career options, such as:

Advertising Account Executive
Digital/ Social Media Marketing Executive
Events and Public Relations Officer
Product Marketing Manager
Brand Manager
Marketing Researcher / Analyst

Programme Structure

Upon completion of the Programme, students should be able to:

address professional and personal challenges through the application of inter-disciplinary and multi-disciplinary knowledge acquired;
possess effective communication ability in a business environment, work as team players to integrate effectively the skills and knowledge developed, and manage independent lifelong learning;
evaluate own contributions and responsibilities in becoming responsible employees, business leaders and business partners;
possess broad horizons and be inquisitive about various global issues and developments such as politics, cultures, social sciences and technologies;
have a solid foundation of theoretical knowledge in marketing and related areas in the first two years of studies, on which to build further studies; and
acquire a broader knowledge relating to advanced concepts in marketing in the final two years and apply such knowledge to practical situations.

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00
- Apply before 2026-06-10 00:00:00 , International
- Apply before 2026-08-24 00:00:00 , National
Starting 2027-01-12 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2026-12-13 00:00:00 , National

Language

English

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing Marketing Management View 17 other Bachelors in Marketing in Hong Kong (SAR)

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

24 points (including 3 subjects at Higher Level and 3 at Standard Level, 12 points or above to be obtained from subjects at Higher Level) i.e. completion of IB diploma
Minimum entry requirements for Bachelor of Science (Hons) in Actuarial Studies and Insurance include the attainment of Grade 5 or above in Standard Level (SL) or Higher Level (HL) Mathematics

Applicants with equivalent qualifications will also be considered on a case-by-case basis.

Interview performance, English proficiency, programme choices and programme-specific requirements will also be considered on a case-by-case basis.
The above entrance requirements are applicable to Year 1 entry.
Non-local applicants should attain the above qualification successfully before late July for considering their admission to the September intake in the same year.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The Hang Seng University of Hong Kong (HSUHK) and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

89800 HKD / year

≈ 89800 HKD / year
Domestic Applies to you

Applies to you

Citizens or residents

89800 HKD / year

≈ 89800 HKD / year

Living costs

Hong Kong

Hong Kong (SAR)

13720 - 23419 HKD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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