Overview

Graduates are expected to exhibit a high level of professionalism and integrity, and to excel in corporate or entrepreneurial careers.

The Marketing (Hons) Programme from The Hang Seng University of Hong Kong (HSUHK) aims to equip aspiring marketing talents with cutting-edge knowledge and skills to address the opportunities and challenges in the global, digital age of the 21st century. Experiential, interactive, project-based, and case-based learning is the cornerstone of this innovative BBA-MKT programme.

Career Prospects

Our graduates have a wide range of career options, such as:

Advertising Account Executive
Digital/ Social Media Marketing Executive
Events and Public Relations Officer
Product Marketing Manager
Brand Manager
Marketing Researcher / Analyst

Programme Structure

Courses include:

Consumer Behaviour
Advertising and IMC
Sales Force Management
Global Marketing
Customer Relationship Management
Marketing in China
AI and E-Marketing
Retail and Channel Management
Business to Business Marketing
Services Marketing
Brand Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-02 00:00:00
- Apply before 2027-06-10 00:00:00 , International
- Apply before 2027-08-23 00:00:00 , National

Language

English

TOEFL^® IBT

OR

70

Schedule TOEFL®

IELTS

5.5

IELTS & PTE Test Preparation

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Credits

120 alternative credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing View 13 other Bachelors in Marketing in Hong Kong (SAR)

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

70

Schedule TOEFL®

IELTS

5.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

24 points (including 3 subjects at Higher Level and 3 at Standard Level, 12 points or above to be obtained from subjects at Higher Level) i.e. completion of IB diploma
Minimum entry requirements for Bachelor of Science (Hons) in Actuarial Studies and Insurance include the attainment of Grade 5 or above in Standard Level (SL) or Higher Level (HL) Mathematics

Applicants with equivalent qualifications will also be considered on a case-by-case basis.

Interview performance, English proficiency, programme choices and programme-specific requirements will also be considered on a case-by-case basis.
The above entrance requirements are applicable to Year 1 entry.
Non-local applicants should attain the above qualification successfully before late July for considering their admission to the September intake in the same year.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The Hang Seng University of Hong Kong (HSUHK) and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

153820 HKD / year

≈ 153820 HKD / year
Domestic Applies to you

Applies to you

Citizens or residents

93230 HKD / year

≈ 93230 HKD / year

Living costs

Hong Kong

Hong Kong (SAR)

13720 - 23419 HKD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Prospects

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Hong Kong

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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