Overview

The Marketing and Event Management (Honours) programme is offered by the Caritas Institute of Higher Education.

Career prospects

Graduates may start as account executives, administrative assistants, business development assistants, customer service executives, event coordinators, marketing and sales executives and customer relations officers in the event management industry as well as in the sales and marketing sector for various commercial and industrial organisations, government departments, non-governmental organisations (NGOs) and public bodies. After gaining sufficient relevant experience, they may become management in the event industry or sales and marketing fields.

Programme Structure

Courses included:

Brand Management
Consumer Behaviour
Digital Marketing
Event Marketing
Influencer Marketing in Social Media
Integrated Marketing Communications
Marketing Analytics
MICE Management
Multimedia Marketing Project Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

Language

English

Credits

120 alternative credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing Event Management Marketing Management View 17 other Bachelors in Marketing in Hong Kong (SAR)

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Have obtained Level 3 in Chinese Language, Level 3 in English Language, Level 2 in Mathematics and Level 2 in Liberal Studies in the Hong Kong Diploma of Secondary Education (HKDSE) Examination; applicants’ performance in two elective courses in the HKDSE Examination will be considered as bonus point in the selection process ***; OR

Have obtained passes in Chinese Language and Culture and Use of English and one additional AL / two ASL subjects in the Hong Kong Advanced Level Examination (HKALE) plus five passes in the Hong Kong Certificate of Education Examination (HKCEE) including Chinese Language and English Language; OR

Have obtained an equivalent qualification.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

Domestic Applies to you

Applies to you

Citizens or residents

78830 HKD / year

≈ 78830 HKD / year

Additional Details

Year 1 $78,830
Year 2 $82,630
Year 3 $86,420
Year 4 $89,010

Living costs

Hong Kong

Hong Kong (SAR)

13720 - 23419 HKD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing and Event Management (Honours).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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