Fashion Marketing and Business (Hons) Norwich University of the Arts

Overview

The course is designed for aspiring fashion entrepreneurs and leaders who want to innovate and reshape the global fashion industry. 

The Fashion Marketing and Business (Hons) degree course from Norwich University of the Arts provides a unique insight into the commercial fundamentals, marketing strategies and core brand development techniques used in the fashion industry, allowing you to fully understand, create and operate successful fashion businesses.

Key Features

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you to fully understand and operate within successful fashion businesses. 

As you build your knowledge of fashion marketing, you will develop skills in marketing and promotional strategies, international fashion branding, fashion retail and visual merchandising and fashion buying and merchandising.

You will follow the path of graduates from our sister course, Fashion Communication and Promotion, who are set up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter, and Adidas.

Careers

The focus throughout the course is very much on work-related learning and work placements. Dedicated employability workshops covering networking, personal brand building, CV and cover letter writing will help find you the appropriate opportunities within the industry.

Through engagement with industry guests, and bespoke workshops, graduates will go on to be the fashion CEOs, strategists, marketing directors and innovation leaders of the future.

• International fashion marketing

• Fashion retailer

• Fashion campaign manager

• PR and event manager

• Digital content creator

• Brand strategist

• Social media strategist

• Visual merchandiser

• Fashion buyer

• Fashion merchandiser

• Fashion business manager

• Fashion entrepreneur