Business and Management (Marketing) with Placement Year University of Reading

Overview

This Business and Management (Marketing) with Placement Year BSc degree from the University of Reading equips you with the fundamental skills of business – from theory and practice to their real-world applications. An integrated Placement Year provides a fantastic opportunity to put your skills into practice in preparation for your future career. You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:

• marketing communications
• digital marketing
• branding theory and practice
• consumer behaviour
• optimising marketing performance.

As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set. Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

• international strategy
• organisational behaviour
• operations
• entrepreneurship
• data analytics
• human resource management
• accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students. Throughout your studies, you will:

• explore the interdisciplinary nature of business
• apply the skills and knowledge you learn to current business problems

• study the emerging challenges facing global markets.

Career opportunities:

Your degree in business and management will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:

• Accounting and professional services
• Banking and investment banking
• Consultancy
• Finance
• Human resources
• IT
• Marketing
• Operations
• General management.