Overview

Gain a foundation in economics, blended with practical business skills designed to prepare you for the global marketplace. In just three years, earn your Bachelor's degree and launch your career with confidence.

The Business Economics Marketing programme from University of Dubrovnik focuses on connecting products with customers, enhancing brand positioning, and navigating market trends. Students gain expertise in market segmentation and customer-centered strategies, with a focus on both internal business dynamics and external market challenges. The curriculum is designed for future managers in sectors like tourism, trade, banking, and public administration, equipping graduates to thrive in a globalized economy. Collaborations with industry and public sector partners provide hands-on learning, ensuring students can apply their knowledge in real-world settings.

Why choose this university?

Personalized learning with small class sizes

Real-world experience through internships and projects

Double Degree programs with international recognition

Engage in pioneering research that addresses global business challenges

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Programme Structure

The three-year Business Economics programme with a specialisation in Marketing (180 ECTS) equips graduates with skills and competencies required for marketing manager expert.

Key Courses:

Internet Marketing
Consumer Behaviour
Internet Marketing

Key Skills and Competencies:

Master core marketing concepts and strategies for product and service positioning.
Create and implement marketing strategies aligned with market trends and regulations.
Leverage modern digital marketing tools and software to develop innovative ideas and campaigns.
Analyse and enhance marketing efforts for maximum impact and value.
Design effective marketing communications and adapt them to diverse industries.

Graduates will be ready to excel in dynamic marketing roles, driving success through creativity, strategy, and innovation.

Check out the full curriculum

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Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-10-07 00:00:00
- Apply before 2026-06-15 00:00:00 , International

Language

English

IELTS

5

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Credits

180 ECTS

Delivered

On Campus

Campus Location

Dubrovnik, Croatia

Disciplines

Economics Business Administration Marketing

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

ADMISSION REQUIREMENTS
1. Completed High School Education: Minimum grade point average (GPA) of 3.5*. Refer to the List of Foreign Qualifications Sufficient for Applying to Study Programs in Croatia for detailed eligibility criteria.
2. English Language Proficiency:Minimum proficiency at B1 level**, demonstrated by one of the following:IELTS Academic: Minimum band score of 5.0.TOEFL Essentials: Minimum band score of 7.0.TOEFL iBT: Total score of 65, with at least 17 in Writing and no less than 16 in other sections.
3. Assessment Interview – A mandatory interview to evaluate the candidate’s qualifications and motivation for the program.
- more information available at www.unidu.hr/admissions

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Dubrovnik and/or in Croatia, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

2300 EUR / year

≈ 2300 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

2300 EUR / year

≈ 2300 EUR / year

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Economics Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Why choose this university?

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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