Digital Marketing Ravensbourne University London

Overview

Embarking on the B.Sc. in Digital Marketing (Hons) at Ravensbourne University London opens the door to a vibrant and rapidly evolving field. This degree is tailored for those eager to master the nuances of digital marketing, utilising cutting-edge tools and strategies to connect effectively with audiences. With a strong emphasis on both creative and analytical skills, students will learn to design and implement successful marketing campaigns that drive business results.

Why Digital Marketing at Ravensbourne University London?

Ravensbourne University London is renowned for its exceptional facilities and industry connections. The university boasts a strong reputation for creativity and innovation, consistently ranking among the top institutions for creative disciplines in the UK. Students have access to state-of-the-art augmented and virtual reality facilities, which enhance the learning experience and prepare them for the demands of the digital marketing sector. Furthermore, the university's partnerships with leading industry players ensure that students benefit from real-world insights and networking opportunities.

Tuition Fee Breakdown

The tuition fees for the B.Sc. in Digital Marketing (Hons) are structured as follows:

• National students: £9,535 per year
• International students: £17,000 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a comprehensive understanding of digital marketing principles and practices. Key study topics include:

• Digital marketing basics
• Marketing data analysis
• Consumer behaviour
• Web design
• Photography and videography
• Digital content creation
• Social media marketing

The course is structured over three years, with each year focusing on different aspects of digital marketing:

• Year 1: Marketing and the Digital Context, Digital Ads and Analytics, Applied Digital Marketing, Web Design and Coding Basics
• Year 2: Customer Journey, Branding and Communication Design, Work Based Learning
• Year 3: Marketing Campaigns and Brand Analysis, Final Project or Dissertation, Social Media in Industry

Careers with Digital Marketing

Graduates of the B.Sc. in Digital Marketing (Hons) can pursue a variety of career paths in the dynamic field of digital marketing. Potential roles include:

• Marketing Executive
• Advertising Planner
• Social Media Manager
• Public Relations Officer
• Events Manager
• Digital Marketing Manager
• Account Manager
• SEO Specialist

With the rapid evolution of digital technology, businesses are increasingly seeking talented individuals who can leverage emerging platforms to enhance their marketing efforts. The skills and knowledge gained from this programme will position graduates for success in various sectors, including agency work, in-house marketing, freelance opportunities, and entrepreneurship.