Business Administration - Entrepreneurship and Digital Marketing Wittenborg University of Applied Sciences

Overview

At Wittenborg University of Applied Sciences  the specialisation in  Business Administration - Entrepreneurship and Digital Marketing   has a focus on Digital Marketing and include subjects such as 'Marketing Technologies & Automation', 'Digital Consumer Behaviour'. In the Final Year students complete the core of their entrepreneurial bachelor with strategic subjects: 'Digital Marketing Strategy' & 'Social Media Marketing'.

Career Prospects

Wittenborg sees the possible professions of a graduate from the Bachelor of Business Administration in Entrepreneurship in four inter-related sections, between which there is often and natural overlap:

• The (Serial) Entrepreneur

This is seen as someone who is committed to starting businesses and companies from scratch and making them a success.

• The Independent Self-Employed Business Person

This is seen as a person who directs and manages a company, an SME. This could be the owner of a family driven business, or a business person who buys and takes over an existing business.

• The second in command in an SME

This extremely important entrepreneur is the most common non-executive entrepreneur in small business. An entrepreneur, as the number 2 in an SME, is a vital position as it enables the company to develop in an innovative and goal-orientated manner, with a careful balance of risks and opportunities.

• The Corporate Intrapreneur

This entrepreneurial role is becoming increasingly important within companies and organisations, as well as non-profit and governmental organisations, as they are forced to change, develop and innovate in the modern economy and business environment.