Marketing Management (Hons) Technological University Dublin

Overview

The Bachelor of Business in Marketing Management (Hons) at Technological University Dublin (TU Dublin) is a distinguished programme that prepares students for impactful careers in marketing. TU Dublin is renowned for its commitment to academic excellence and innovative teaching methods, consistently ranking among the top universities in Ireland. The university's strong industry partnerships and state-of-the-art facilities further enhance the learning experience, providing students with opportunities to engage with real-world marketing challenges.

Why Marketing Management at Technological University Dublin?

Choosing the Bachelor of Business in Marketing Management (Hons) at TU Dublin means joining a university that prioritises student success and employability. The institution is well-regarded for its modern approach to education, integrating theoretical knowledge with practical application. Students benefit from a curriculum that is regularly updated to reflect current industry trends, ensuring they are well-prepared for the workforce. The university's location in Dublin, a hub for numerous multinational corporations, provides students with unique networking opportunities and access to potential employers.

Tuition Fee Breakdown

The tuition fees for the Bachelor of Business in Marketing Management (Hons) are as follows:

• International Students: 12,500 EUR per year
• European Students: 3,250 EUR per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme is structured over four years, with a diverse range of modules designed to equip students with the necessary skills for a successful career in marketing. The syllabus includes:

• Year 1: Business Mathematics, Marketing Theory, Financial Accounting, Information Technologies.
• Year 2: Understanding Human Behaviour, International Marketing Applications, and Marketing Law.
• Year 3: Consumer Behaviour, Marketing Channel Management, and Event Management.
• Year 4: Corporate Strategy, Marketing Management, and Marketing Practice.

Careers with Marketing Management

Graduates of the Bachelor of Business in Marketing Management (Hons) at TU Dublin are well-equipped to enter various sectors. Alumni have secured positions at prestigious companies such as Google, Facebook, and Bank of Ireland. Potential job titles include Marketing Executive, Sales Manager, and Business Development Executive, showcasing the versatility of the degree and the high demand for skilled marketing professionals in today's job market.