Overview

Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. The range of optional modules will enable you to develop expertise in particular areas and enhance your skills.

Accredited by the Digital Marketing Institute (DMI), the Digital Marketing (Hons) course from University College Birmingham offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting.

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our Hired team can help find the ideal placement for you.
The FdA and BA Digital Marketing courses both offer you the option of a paid 48-week work placement, during which you will not incur any tuition fees.

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Programme Structure

Courses include:

Content Production

The People Perspective

Essentials of Marketing

Understanding Audience

Digital Toolkit

Social Media Management

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-09-23 00:00:00
- Apply before 2026-06-30 00:00:00
Starting 2027-02-16 00:00:00

Application deadline not specified.

More details

They can consider applications from non-UK/EU applicants up to August.

Language

English

TOEFL^® IBT

72

Schedule TOEFL®

IELTS

6

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Credits

360 alternative credits

Delivered

On Campus

Campus Location

Birmingham, United Kingdom

Disciplines

Digital Marketing View 188 other Bachelors in Digital Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

72

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A-levels: An A-level grade profile of BBC.
T-levels: A T-level graded Merit with a core component of grade C.
BTEC: A BTEC grade profile of DMM. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.
Tariff: Other Level 3 qualifications are accepted for entry. A minimum of 112 UCAS Tariff points will be required.
Access to Higher Education Diploma: 112 UCAS Tariff points, including a minimum of 15 Level 3 credits at Distinction.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16500 GBP / year

≈ 16500 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9535 GBP / year

≈ 9535 GBP / year

Living costs

Birmingham

United Kingdom

765 - 1134 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Work placements

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Birmingham

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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