Overview

About the Programme

Marketing has become crucial to success in not only the private sector but also in many other organisations not traditionally regarded as being business enterprises. Given the massive changes in our social, economic, and political environment, the tasks of identifying and serving customers’ needs, managing communications with ever-advancing technology, and meeting management objectives through marketing strategy have never been more challenging.

The increasing demand for marketing graduates who can apply their knowledge and skills in the workplace, particularly those who have a solid understanding of the fundamentals of business, testifies to the popularity of the Marketing programme at the University of Cape Town.

Career prospects are not limited to those types of companies traditionally associated with marketing, i.e. consumer goods sellers, banks, insurance companies, retailers, market research houses, the public sector, and many other organisations are employing Marketing graduates on an increasingly more significant scale. Also, with the emphasis today on small business, many graduates find great success in starting their businesses.

Programme Structure

Courses include:

People Management

Research in Marketing

Strategic Thinking

Strategic Marketing

Financial Accounting

Microeconomics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-02-16 00:00:00
- Apply before 2026-07-31 00:00:00

Language

English

TOEFL^® IBT

88

Schedule TOEFL®

Delivered

On Campus

Campus Location

Cape Town, South Africa

Disciplines

Marketing View 8 other Bachelors in Marketing in South Africa

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

88

Schedule TOEFL®

Other requirements

General requirements

To be considered for admission, applicants must qualify for a matriculation exemption from the Matriculation Board, and must meet certain minimum faculty entry requirements.

Some of the more common foreign school-leaving examinations submitted by international applicants include O and A-level examinations, HIGCSE and IGCSE examinations, the International Baccalaureate (IB) Diploma, and the Advanced International Certificate of Education (AICE). Applicants who have written only the O-level or equivalent examination, and who are not writing any other school-leaving examination, are not eligible for admission to UCT. If you are writing a foreign school-leaving qualification, your application to UCT will be assessed individually.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Cape Town and/or in South Africa, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

79450 ZAR / year

≈ 79450 ZAR / year
Domestic Applies to you

Applies to you

Citizens or residents

32500 ZAR / year

≈ 32500 ZAR / year

Additional Details

International students must add the relevant Administrative Service Fee (ZAR 5300) /International Term fee to the cost of the typical fee.

Living costs

Cape Town

South Africa

9088 - 15529 ZAR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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