Overview

Combine your love of technology and creativity with the Bachelor of Communication - Digital Marketing at Massey University.

Employers increasingly need communicators who have an in-depth understanding of the digital world and how to communicate effectively via digital platforms. Massey University’s Bachelor of Communication (BC) in digital marketing will give you these skills.

Key facts

You will learn about all forms of digital media, digital branding and how to produce effective digital material, including social media.

You’ll be able to apply marketing theory to digital marketing situations, develop a digital strategy and apply it effectively.

How the industry applies ethical standards to their online presence is an area of intense debate.

You’ll learn about ethical issues in digital marketing and developments in this area.

Career

Communication roles have grown hugely in the last few years - to a point where they are recognised by most companies as highly strategic and at the heart of a successful business. This rapidly expanding area of professional work features a wide variety of jobs and exciting opportunities.

When you graduate with the digital marketing major there are many options for employment – you could take your new-found skills to become an organisation’s digital specialist, or you could become part of a marketing or digital communication agency team. Some examples of roles in this area are:

Digital marketing coordinator
Digital marketing manager
Digital strategist
Digital channels advisor
Search engine optimisation manager
Social/content marketing manager

Programme Structure

Courses include:

Digital Media: Theory and Practice

Strategic Marketing Management

Social Media and Digital Marketing

Marketing Communication and Advertising

Marketing Consultancy Project

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-07-13 00:00:00
- Apply before 2026-06-19 00:00:00 , National
Starting 2027-02-23 00:00:00
- Apply before 2026-10-31 00:00:00 , International
- Apply before 2027-02-05 00:00:00 , National
Starting 2027-07-13 00:00:00
- Apply before 2027-05-01 00:00:00 , International

More details

Applications will be considered after these dates if spaces are available.

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

360 alternative credits

Delivered

On Campus, Online

Campus Location

Palmerston North, New Zealand

Disciplines

Communication Studies Digital Marketing View 38 other Bachelors in Communication Studies in New Zealand

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Birth certificate
Current passport
Residency visa
Citizenship certificate

English language proficiency documents
To be admitted to an undergraduate qualification, you will need a minimum level of academic achievement from school, or another university or tertiary institution. The specific level depends on which country or region of the world you are from.

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Massey University and/or in New Zealand, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

38080 NZD / year

≈ 38080 NZD / year
Domestic Applies to you

Applies to you

Citizens or residents

7415 NZD / year

≈ 7415 NZD / year

Living costs

Palmerston North

New Zealand

1100 - 2100 NZD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Communication - Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Career

Programme Structure

Courses include:

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Palmerston North

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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