Marketing Anglia Ruskin University

Overview

The B.Sc. in Marketing (Hons) at Anglia Ruskin University is a comprehensive programme that not only prepares students for the marketing field but also enhances their overall business acumen. The course is designed to foster a deep understanding of marketing principles, enabling students to navigate the complexities of modern business environments effectively.

Why Marketing at Anglia Ruskin University?

Anglia Ruskin University is recognised for its commitment to educational excellence, having received a Gold award for teaching quality in a nationwide assessment. The university has also been named the Times Higher Education University of the Year 2023. With a focus on small class sizes, students benefit from personalised support and guidance throughout their studies. The programme is enriched by real-world experiences through industry-led Live Brief projects, allowing students to apply their learning in practical settings and build connections with local employers.

Tuition Fee Breakdown

The tuition fees for the B.Sc. in Marketing (Hons) are as follows:

• National students: £9,535 per year
• International students: £17,500 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a solid foundation in marketing and business management, covering essential topics such as:

• Introduction to Financial Analysis and Management
• Digital Business and Principles of Marketing
• Global Business Environment and International Strategy
• Organisational Behaviour
• Consumer Behaviour
• Retail and Services Marketing
• Strategic Brand Management
• Marketing Communications
• Undergraduate Major Project

This diverse syllabus ensures that students acquire both theoretical knowledge and practical skills, preparing them for various roles in the marketing sector.

Careers with Marketing

Graduates of the B.Sc. in Marketing (Hons) will find themselves well-equipped for a range of careers in marketing and related fields. Potential job roles include:

• Marketing Campaign Manager
• Event Marketing Manager
• Tourism Officer
• Event Planner

Alumni have successfully secured positions in various sectors, including business administration, financial services, logistics, hospitality, and more. The programme emphasises the development of transferable skills, enhancing employability and career progression opportunities.

By studying Marketing at Anglia Ruskin University, students gain not only academic knowledge but also practical experience and networking opportunities that can significantly boost their career prospects in the competitive marketing landscape.