Marketing Unicaf - Zambia

Overview

Key features

Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. 

The Marketing programme at Unicaf - Zambia consists of courses that aim at providing students with the necessary skills and abilities and comprehensive knowledge to thrive within the Marketing world. 

The objectives of the programme are to provide to the student the opportunity to:

• Identify and comprehend the fundamental concepts, practices and tools in the field of Marketing.

• Apply the key methodologies and tools in different organization settings.

• Acquire specialized knowledge in marketing communications.

• Interpret and evaluate issues involved in organizational decision-making through the application of problem-solving frameworks.