Business and Management (Entrepreneurship) University of Reading

Overview

Key features

This  Business and Management (Entrepreneurship) BSc degree from the University of Reading , combines the rigour of a management degree with the creative spirit of entrepreneurship.

You’ll gain the expertise to embark on your own business venture, with modules covering opportunity recognition and evaluation, financing, “growth-hacking”, and resource management.

Your studies will provide:

• a solid foundation in business, marketing, and entrepreneurial finance
• practical entrepreneurial techniques, including lean start-up, business model generation, and design thinking
• hands-on experience in business development and sales
• the ability to manage and direct yourself as an entrepreneur
• the opportunity to create a business idea through the Entrepreneurial Project module.

In your final year, you will also have the option to run your own business with support and mentorship from the Henley Centre for Entrepreneurship.

Throughout your degree, you will also study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

• international strategy
• organisational behaviour
• operations
• data analytics
• human resource management
• accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Career opportunities:

Your degree in business and management at the University of Reading will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:

• Accounting and professional services
• Banking and investment banking
• Consultancy
• Finance
• Human resources
• IT
• Marketing
• Operations
• General management.