Overview

On this Fashion Marketing (Hons) course at York St John University we will guide you through the key elements of fashion marketing. You will learn how the fashion industry develops strategies in line with their target market. Explore how consumer behaviour theories are applied within a fashion context. You will come to understand how product, pricing and distribution strategies differ for both mass and luxury markets. Alongside this you will study the key principles of modern marketing and communications. Through your modules you will gain an understanding of a wide range of theories and concepts across fashion and marketing, including:

The marketing mix

Consumer behaviour

Distribution, retail and supply chain

Product development and product lifecycle

Green design and sustainability

Fashion communications and marketing

Career

This course will give you the expertise and experience you need for a variety of fashion careers. The transferrable skills you gain in communication, presentation and commercial awareness will also prepare you for a range of roles in related industries.

This degree could be the first step toward your career as a:

Event manager

Market researcher

Product manager

Public relations officer

Retail buyer

Visual merchandiser

Programme Structure

Courses include:

Practising Responsible Business Behaviours

Principles of Fashion Marketing

Fashion, Society and Culture

Business Analytics and the Blockchain

Product Development: Concept to Consumer

Visual Fashion Communication

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-09-29 00:00:00
- Apply before 2027-01-14 00:00:00

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

75

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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4.9/5 student rating

Credits

360 alternative credits

Delivered

On Campus

Campus Location

York, United Kingdom

Disciplines

Marketing Fashion, Textiles and Luxury Goods Fashion Management View 181 other Bachelors in Fashion, Textiles and Luxury Goods in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

75

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

104 UCAS Tariff points

3 GCSEs at grade C/4 (or equivalent) including English Language

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12100 GBP / year

≈ 12100 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9535 GBP / year

≈ 9535 GBP / year

Living costs

York

United Kingdom

646 - 1124 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Fashion Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

York

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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