Overview
Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.
In this Marketing and Strategic Communication (Double Major) from Murdoch University, you will learn about different kinds of marketing including social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with actual clients to develop real marketing plans. You will graduate with a solid portfolio of work, access to future employers and the experience you need to launch an exciting career.
Career Opportunities
- Brand Manager
- Content Marketer
- Digital Marketer
- Market Research Analyst
- Marketing Account Manager
- Marketing Consultant
- Product Manager
Why Kaplan?
Kaplan Singapore is your Lifelong Integrated Learning Partner. With over 500 academic programmes for higher learning and professional certification courses for skills development, we provide opportunities for you to always stay relevant.
Through our commitment to industry relevance and continuous innovation, you are well-placed at Kaplan to gain necessary knowledge and skills, allowing you to chart your own learning path to succeed in your pursuit of educational and career goals.
Programme Structure
Courses include:
Business Analytics
Consumer Behaviour
Cross Cultural Marketing
Digital and Social Media Marketing
Marketing Research and Analysis
Services, Relationship and Retail Marketing
Key information
Duration
- Full-time
- 16 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
All applications must be submitted to Kaplan Higher Education Academy at least 6 weeks before the start of each intake.
Language
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Delivered
Campus Location
- Singapore, Singapore
Disciplines
Marketing Corporate Communication View 6 other Bachelors in Corporate Communication in SingaporeWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme. The programme can be completed in 16 months instead of 28 months and applicants have the option to enrol for either Single or Double Majors.
The Bachelor’s Degree programme accepts a wide range of qualifications with advanced standing.
These include:
- Polytechnic Diploma
- Kaplan Diploma
- Private Diploma, Advanced Diploma, ACCA or other equivalent qualifications will be assessed on a case-by-case basis.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Kaplan Singapore and/or in Singapore, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residents25636 SGD / year≈ 25636 SGD / year -
Domestic Applies to you
Applies to youCitizens or residents22072 SGD / year≈ 22072 SGD / year
Additional Details
National:
- S$29,430 payable in 4 instalments (15 units with exemptions)
- S$29,560.80 payable in 4 instalments (16 units)
Living costs
Singapore
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing and Strategic Communication (Double Major).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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