Business with Marketing Birmingham City University

Overview

The BA (Hons) Business with Marketing programme at Birmingham City University is meticulously crafted to ensure students develop a comprehensive understanding of both business operations and marketing strategies. The course is designed to equip learners with the essential skills necessary for thriving in the ever-evolving business landscape, where the ability to attract and retain customers is paramount. This degree not only focuses on theoretical knowledge but also places a significant emphasis on practical applications, ensuring that graduates are ready to make an immediate impact in their chosen careers.

Why Business with Marketing at Birmingham City University?

Birmingham City University is renowned for its commitment to practical learning and employability. With a diverse student body of over 31,000 from more than 100 countries, the university offers a rich cultural experience. The BA in Business with Marketing is supported by strong links to local businesses, providing students with valuable networking opportunities and insights from industry experts. The university's state-of-the-art facilities, including the Curzon Building, enhance the learning experience, offering modern resources and collaborative spaces for students to engage in innovative projects.

Tuition Fee Breakdown

The tuition fees for the BA (Hons) Business with Marketing are as follows:

• UK Students: £9,535 per year
• International Students: £18,570 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme encompasses a blend of core modules and optional modules, allowing students to tailor their learning experience. The core modules include:

• Fundamentals of Business
• Marketing Principles and Practice
• Introduction to Data Analytics and AI
• Entrepreneurial Thinking
• Digital Marketing Principles
• Finance for Managers

In the second year, students will delve into:

• Data Analytics and AI in Practice
• Contemporary Global Management
• Consumer Behaviour
• Business Strategy
• Entrepreneurial Feasibility

The final year focuses on strategic and practical applications, with core modules such as:

• Management Project
• Marketing Strategy and Planning
• International Business

Students may also choose from a variety of optional modules to further enhance their expertise.

Guaranteed Work Experience

This programme includes an optional professional placement year, allowing students to gain invaluable work experience within the industry. This placement is designed to enhance employability skills and provide real-world insights into the business environment.

Careers with Business with Marketing

Graduates of the BA (Hons) Business with Marketing programme can pursue a wide range of career opportunities. Alumni have successfully secured positions in various sectors, including marketing, business development, and entrepreneurship. The skills acquired during the course prepare students for roles such as marketing managers, business analysts, and brand strategists, enabling them to thrive in both large corporations and small enterprises.