Digital Marketing and Business Analytics (Hons) Robert Gordon University

Overview

The Digital Marketing and Business Analytics (Hons) at Robert Gordon University provides a comprehensive foundation in data-driven decision-making and strategic communication. This unique degree equips students with the technical expertise to manage complex analytics projects within a fast-paced digital marketing framework. By blending creative content generation with rigorous data management, the curriculum ensures graduates are prepared for the evolving demands of the global economy.

Why Digital Marketing and Business Analytics (Hons) at Robert Gordon University?

This programme is the only degree of its kind in Scotland, offering a specialised focus on the intersection of data science and marketing. Robert Gordon University is ranked first in Scotland for student experience in Business, Management, and Marketing according to the Guardian University Guide 2026. Students benefit from industry-standard facilities, including a dedicated Digital Suite with iMacs, a professional TV studio, and a radio station. The university also maintains a partnership with the Chartered Institute of Marketing, allowing students to work towards professional qualifications through the Graduate Gateway.

Tuition Fee Breakdown

• International fee: GBP 16980 per year
• National fee: GBP 1820 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum begins with a common first year shared with the general digital marketing stream, allowing for specialisation from the second year onwards. Modules may include:

• Digital Media
• Data Management and Visualisation
• Python
• Brand Management
• Integrated Marketing Communications
• Public Relations
• Digital Filmmaking
• Search Marketing
• Social Media Marketing

Careers with Digital Marketing and Business Analytics (Hons)

Graduates are well-positioned for high-growth roles in the digital and data economy across sectors such as finance, tourism, and technology. The programme prepares students for diverse professional paths, including roles as business analysts, data scientists, and insight analysts. Many graduates also find success as digital marketing managers or analytics associates. The university’s strong industry links and placement opportunities with organisations like the BBC and Saatchi & Saatchi provide a robust platform for launching a successful career in marketing and communications.