Overview

You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. You will have the opportunity to use these skills in real-world projects through placement and live agency projects.

This Digital Marketing (Hons) course from Robert Gordon University, shares a common first year with BA (Hons) Digital Marketing and Business Analytics. At the end of first year you can choose to study BA (Hons) Digital Marketing or BA (Hons) Digital Marketing with Business Analytics.

Job Prospects

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from BA (Hons) Digital Marketing are significant.

The course will prepare you for a range of digital marketing careers and roles in a variety of industries including Marketing and Communications, PR, Technology, Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Finance and Hospitality.

Programme Structure

Courses included:

Marketing

Digital Media Platforms And Practices

Visual Culture and Design

Content Marketing

Managing In The Creative Industries

Consumer Behaviour

Brand Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00
- Apply before 2026-07-10 00:00:00 , International
- Apply before 2026-09-07 00:00:00 , National

Language

English

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

61

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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Credits

480 alternative credits

Delivered

On Campus

Campus Location

Aberdeen, United Kingdom

Disciplines

Marketing Digital Media Digital Marketing View 398 other Bachelors in Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

61

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Standard Entry Requirements

SQA Higher: BBBC

GCE A Level: BCC

Irish Leaving Certificate Higher: H2H3H3H3

IB Diploma: 27

Minimum Entry Requirements

SQA Higher: BBC/BCCC

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16980 GBP / year

≈ 16980 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

1820 GBP / year

≈ 1820 GBP / year

Additional Details

Rest of UK and EU Students

£5890 per year

Living costs

Aberdeen

United Kingdom

729 - 1069 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Job Prospects

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Aberdeen

Funding

Scholarships Information

Available Scholarships

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