Digital Marketing (Hons) Robert Gordon University

Overview

The Digital Marketing (Hons) at Robert Gordon University is the only dedicated undergraduate degree of its kind in Scotland, designed to meet the growing global demand for skilled digital professionals. Students engage in a comprehensive curriculum that balances theoretical marketing principles with hands-on technical application across various digital platforms.

Throughout the duration of the studies, you will explore the evolving digital landscape while developing the ability to design, execute, and critique complex marketing strategies. The programme emphasises ethical practices and sustainability, ensuring graduates are prepared to handle consumer data responsibly and contribute to long-term business success in a digital-first economy.

Why Digital Marketing (Hons) at Robert Gordon University?

Robert Gordon University holds a prestigious reputation for this discipline, ranking first in Scotland for student experience in Business, Management, and Marketing according to the 2026 Good University Guide. The university also leads in Scotland for teaching quality and student experience within Communication and Media Studies.

Students benefit from exceptional facilities at the Aberdeen Business School, including a dedicated Digital Suite equipped with iMacs. Additionally, the Riverside Building provides access to a professional TV studio, radio station, and newsroom, allowing students to produce industry-standard content using modern equipment and technologies.

The programme is highly industry-aligned, boasting accreditations from the Institute of Data & Marketing (IDM) and the Chartered Institute of Marketing (CIM) via the Graduate Gateway. Furthermore, a partnership with the Digital Marketing Institute (DMI) allows students to work towards internationally recognised professional certifications alongside their degree.

Tuition Fee Breakdown

• International fee: GBP 16980 per year
• National fee: GBP 1820 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Digital Media
• Marketing Content
• Data Management and Visualisation
• Business Environments
• Communications
• Digital Marketing Techniques
• Digital Marketing Project
• Research Project

Careers with Digital Marketing (Hons)

Graduates are well-positioned for the expanding digital economy, finding opportunities in sectors such as tourism, finance, technology, and the public sector. The practical nature of the course prepares students for diverse roles including Digital Marketing Manager, Communications Officer, and Digital Marketing Analyst.

The university's strong industry links facilitate high-quality placements with prestigious organisations. Previous students have gained invaluable experience at firms such as Saatchi & Saatchi, BBC Scotland, Weber Shandwick, and the Scottish Rugby Union, often leading to direct employment opportunities upon graduation.