Marketing University of Navarra

Overview

Overview

The Marketing program from University of Navarra offers the training necessary for the analysis of the environment and the consumer, the study of the product portfolio and the positioning of the business and its brands, as well as the quantitative and qualitative techniques and tools for the research of markets and the taking of innovative decisions in the area of marketing.

In addition, you will be able to study a semester at a foreign university.

Students enrolled in this Marketing program have the opportunity to choose between 4 itineraries:

• Digital leadership - Tech and Data

Prepares to lead the digital transformation in communication. Develops competencies in digital culture, ethics, data analysis and content creation adapted to global environments, with a critical and practical approach .

• Strategic global communication - Global Affairs

It trains professionals capable of communicating in international contexts. It addresses geopolitics, intercultural communication, global media and crisis management in multicultural environments and international regulations.

• Fashion industry - Fashion and Trends

In partnership with ISEM, it offers specialized training in fashion as culture and business. It combines theory, critique, visits to companies and core topic events of the sector for a career prospects in fashion communication.

• Applied creativity - Innovation and Creativity

Promotes creative thinking and innovation in communication and marketing. Focused on branding, storytelling, digital production and disruptive strategies applied to dynamic and digital environments.