Digital Marketing Communication (Honours) (Co-op) Algonquin College

Overview

This programme is Post-Graduation Work Permit (PGWP) eligible either by meeting IRCC’s field of study criteria (as of November 1, 2024) or by being a degree programme exempt from these requirements (as of March 11, 2025). Please consult the IRCC website for the most current information.

At the Digital Marketing Communication (Honours) (Co-op) programme from Algonquin College  students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. 

Quick Facts:

• The programme utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. 

• Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.

This programme is well suited for students who:

• Are passionate about understanding and working with the cultural differences inherent in the global marketplace.

• Possess critical thinking skills.

• Approach problems strategically.

• Think in innovative and creative ways to solve problems.

• Have a strong interpersonal and communication skills.

• Work well both independently and in teams.

• Comfortable with digital technology.

Careers

• Graduates may find employment in media and communications industries that develop business opportunities or work with global partners. 

• Organizations may include governments, non-profit organizations, associations, international media, advertising and digital agencies, marketing communications departments in private corporations, as well as entrepreneurship and freelance opportunities. 

• Sectors may include journalism, advertising, public/media/government relations, marketing communications, publishing and professional writing and social media.

• Prospective job titles include: communications officer, communications manager, communications practitioner, communications researcher, public relations officer, public relations manager, public relations practitioner, market researcher, digital communications officer, digital communications manager, digital communications pracititioner, advertising analyst, advertising buyer, social media manager, social media coordinator, advertising copywriter and advertising researcher.

Post-Graduation Work Permit

• This programme is Post-Graduation Work Permit (PGWP) eligible either by meeting IRCC’s field of study criteria (as of November 1, 2024) or by being a degree programme exempt from these requirements (as of March 11, 2025). Please consult the IRCC website for the most current information.