Overview

The Marketing BSc programme offered at University of Southampton is designed to have a balance between theory and creativity; it provides students with up-to-date knowledge of marketing that is grounded in marketing theory and practice. The focus is on delivering value for both customers and shareholders using technology in both the management of customer experience and in engaging with customers through digital media.

Career opportunities

You’ll graduate with a combination of digital marketing and analytical skills that will give you an advantage when you enter the job market. This is an area where the industry is facing significant skills shortages.

Possible roles include

Marketing manager

Digital account manager

Brand manager

Social media manager

Consumer data analyst

Marketing consultant

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Programme Structure

Courses include:

Marketing

Strategic Marketing Decisions

Management

Accounting and Financial Control

Management Analysis

Technologies that shaped the Business World: Digital Age

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-09-22 00:00:00
- Apply before 2027-01-14 00:00:00

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

92

Schedule TOEFL®

PTE Academic

67

Schedule a PTE test!

IELTS

6.5

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4.9/5 student rating

Credits

360 alternative credits

Delivered

On Campus

Campus Location

Kuala Lumpur, Malaysia

Disciplines

Marketing View 41 other Bachelors in Marketing in Malaysia

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Visit programme website

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

92

Schedule TOEFL®

PTE Academic

67

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A-level AAB excluding General Studies, with Mathematics (minimum Grade 6/8) in GCSE/SPM

IB Diploma Pass with 34 points overall, 17 at Higher Level, including Standard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in 18 MYP (minimum grade 5) or Mathematics (minimum grade 6/8) in GCSE/SPM

STPM A-A-B excluding General Studies, with Mathematics (minimum grade 6/8) in GCSE/SPM

UEC AAAAA, with Mathematics (minimum grade 6/8) in GCSE/SPM/UEC

Foundation Year Foundation Year programmes from the other institutions will be considered on a case-by-case basis

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Southampton and/or in Malaysia, please visit Student Insurance Portal.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

44660 MYR / year

≈ 44660 MYR / year
Domestic Applies to you

Applies to you

Citizens or residents

38500 MYR / year

≈ 38500 MYR / year

Living costs

Kuala Lumpur

Malaysia

2210 - 3815 MYR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Kuala Lumpur

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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