Digital Marketing Aberystwyth University

Overview

The Digital Marketing BSc at Aberystwyth University provides students with a deep understanding of contemporary marketing frameworks and methodologies. This programme is designed to address the current skills shortage in the global marketing industry by producing graduates who are both technically proficient and market-aware.

Why Digital Marketing at Aberystwyth University?

Aberystwyth Business School is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre. This prestigious status allows students to work towards professional CIM qualifications alongside their degree or gain exemptions from specific modules. Learning is led by industry practitioners and expert academics, with over 75% of the teaching staff holding PhDs.

Students benefit from a curriculum that integrates digital strategy across all marketing disciplines. Beyond technical skills, the course fosters broader professional competencies such as innovative thinking, creative problem-solving, and audience-centricity. The school’s research-active staff ensure that the teaching remains aligned with the latest applied knowledge and industry trends.

Tuition Fee Breakdown

• International fee: GBP 19190 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Year 1

• Data Analytics
• Accounting and Finance
• Management and Business
• Marketing Principles and Contemporary Practice
• Understanding the Economy
• Web Development and Information Security

Year 2

• Programming for the Web
• Web Design and the User Experience
• Brand Management
• Consumer and Buyer Behaviour
• Marketing Management
• Research Methods

Year 3

• Digital Marketing
• Dissertation
• Global Marketing
• Marketing and Digital Marketing Communication
• Strategic Leadership

Careers with Digital Marketing

Graduates from this programme are highly sought after for roles within the digital domain, where they innovate and shape modern business practices. The marketing profession offers diverse and financially rewarding career paths across various global industries. Recent alumni have secured positions at high-profile organisations including Next, EE, TravelPerk, and the Aegis Network.

The degree equips students with a versatile skill set, including improved numeracy, effective decision-making, and the ability to communicate complex ideas clearly. These attributes prepare graduates for roles in digital promotion, content marketing, user experience design, and social media management within international agencies and corporate marketing departments.