Marketing (Hons) Heriot-Watt University Dubai

Overview

Throughout this Marketing (Hons) MA degree from Heriot-Watt University Dubai your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing 

• Sustainable marketing

Key facts:

The Marketing (Hons) degree at Heriot-Watt University Dubai is led by our internationally respected faculty, known to bring marketing theory to life by drawing on their own research and industry experience, while also sharing best practice from business case studies. This approach ensures that everything learnt reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

In Year 1, applicants will study courses from Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing. 

As studies progress through Years 2, 3 and 4, students may pursue an increasing number of specialist marketing courses.

Accreditation

MA Marketing is part of the CIM Graduate Gateway Programme. This degree was developed in line with the CIM professional award criteria and upon completion students will gain a professional CIM accreditation. Students can choose to study for the Certificate and/or Diploma in Professional Marketing or Professional Digital Marketing alongside their degree, and study for five years after graduating.