B.A. On Campus

Advertising, PR and Branding (Hons)

Middlesex University Dubai

36 months
12528 EUR/year
12528 EUR/year
Tuition fee
Apply date
Start date


This dynamic Advertising, PR and Branding (Hons) programme from Middlesex University Dubai directly responds to an ever-changing business and technology environment. 

Visit the official programme website for more information


Why Study BA Advertising, Public Relations and Branding at Middlesex University?

If you are passionate about working in the media, this degree ensures you gain the skills needed to work in a promotional or communications capacity not only in the creative industries but across the business, charity and public sectors.

At Middlesex it’s not just about the how, it’s also about the why. Learn the practical skills to plan and implement campaigns across different media while developing your critical understanding of the important (sometimes controversial) roles advertising, PR and branding play in our culture and society.

At the heart of the Advertising, PR and Branding (Hons) programme from Middlesex University Dubai  is a focus on branding and digital media and you can expect to be taught by academics as well as professionals with extensive industry experience. You'll emerge with a portfolio of work and the resources and skills necessary to develop your own online brand, enhancing your employability. What’s more, the research, planning and communications skills you’ll be developing are of high value not only for a career in the media but across a wide spectrum of professional, public and private sectors.

Dubai is a global centre for advertising and PR. We take advantage of our location to connect you to the heart of the industry. We offer a programme of visits to industry-related events, and host networking opportunities. Through these links, previous students have succeeded in securing internships with companies such as agencies such as Ketchum RAAD Middle East, Edelman, Havas PR and DNG Events. You will be learning through live briefs to find real world solutions as well as gathering insight from current industry leaders during our regular industry networking events. We also champion industry interaction and give you the opportunity to build a professional network before graduating and kick-starting your career.

Future Careers and Employability

Explore approaches to working in a diverse range of organisations, including the corporate or marketing communications divisions of commercial or charitable organisations, through to specialist advertising and PR departments in specific media industries. As a graduate, you can start a career in internal communications or information management, work in the communications department of commercial or non-profit organisations, or work in a PR or Advertising Agency.

With contemporary skills in media, successful students will also be able to commence their careers with radio and/or TV broadcasters, publishing firms, film companies, as well as magazines and newspapers. We have been involved in several student conferences arranged by the Middle East Public Relations Association (MEPRA) and our students have won the B-Hive Competition run by MEPRA for the past two years.

Programme Structure

Courses include:

  • Brands, Media and Society 
  • Creative Advertising 
  • Public Relations Practice
  • Content Design 
  • Understanding Consumer Culture 
  • Brand Management

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


360 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Minimum two, maximum three subjects, with grades of B,B,C (three subjects) or with A*, A* (two subjects)
  • You must have passed the full IB Diploma. In some cases applicants will also need to have studied certain subjects at Standard or Higher Level. 
  • Students who have completed their GCSEs are eligible to join our International Foundation Programme – a one year programme to prepare students for entry onto our Undergraduate Programmes. Please note that students must meet the British AS and A Level entry requirements in order to gain entry into the First Year of any one of our Undergraduate Programmes.

Tuition Fee

To alway see correct tuition fees
  • International

    12528 EUR/year
    Tuition Fee
    Based on the tuition of 37584 EUR for the full programme during 36 months.
  • National

    12528 EUR/year
    Tuition Fee
    Based on the tuition of 37584 EUR for the full programme during 36 months.

167,100 AED

Living costs for Dubai

5300 - 9200 AED /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

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Advertising, PR and Branding (Hons)
Middlesex University Dubai


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