Business and Marketing (Hons) University of the West of Scotland

Overview

The Business and Marketing (Hons) at University of the West of Scotland provides students with the specialist knowledge required to excel as modern marketing professionals. This programme is designed to give graduates a competitive advantage by focusing on contemporary issues that impact the current global business environment.

Why Business and Marketing (Hons) at University of the West of Scotland?

This programme is accredited by the Chartered Institute of Marketing (CIM), providing a direct pathway toward professional qualifications. University of the West of Scotland maintains strong links with local and national organisations, ensuring that teaching remains industry-focused. Students benefit from a curriculum that has been refreshed to meet the demands of a rapidly evolving economy, offering hands-on experience through practical assessments and the optional HEAR Award for marketing support.

Tuition Fee Breakdown

• International fee: GBP 16275 per year
• National fee: GBP 1820 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on strategic business principles and advanced marketing techniques. Modules may include:

• Marketing Communications Mix
• Digital Marketing and Analytics
• B2B Marketing and Relationship Networks
• Research Design and Methods
• Marketing Strategy Theory
• Brands and Branding
• Customer Experiences and Relationships

Careers with Business and Marketing (Hons)

Graduates are equipped for a wide range of professional roles within the commercial and creative sectors. Former students have secured positions as digital marketing executives, social media managers, and product managers. Other common career paths include roles as marketing research specialists, business development executives, PR managers, and sales promotion managers. The degree also provides a solid foundation for further academic study at the Master’s level in international marketing or business administration.