Overview

University of the West of Scotland’s links with local and national organisations ensures that the teaching and assessment provided on this Business and Marketing (Hons) programme focuses on the marketing issues that impact businesses today. This will equip you with hands-on experience of applying critical thinking to solve challenges in the workplace.

Highlights

This degree will provide you with the specialist skills employers expect from marketing professionals.
The specialist marketing and business skills will help you stand out in a competitive job market.
You’ll develop effective communication skills and knowledge to prepare you for a wide range of marketing roles.
A focus on real-world issues will provide you with the practical experience to solve the marketing challenges and demands faced by modern businesses.
Graduates from this programme are well placed to pursue Chartered Marketer status through the Chartered Institute of Marketing (CIM).

Programme Structure

Courses included:

Contemporary Consumer Behaviour

Online Interactions and Customer Service

Digital Marketing

Strategic Marketing Theory

Key information

Duration

Full-time
- 48 months
Part-time
- 72 months

Start dates & application deadlines

Starting 2025-09-09 00:00:00
- Apply before 2025-06-30 00:00:00

More details

Students from non-EU/non-EEA countries can apply directly to UWS. The latest we can process your application is 6 weeks before the course start date.

Language

English

IELTS

6

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TOEFL^® IBT

78

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Credits

480 alternative credits

Delivered

On Campus

Campus Location

Paisley, United Kingdom

Disciplines

Business Administration Marketing View 375 other Bachelors in Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6

Free IELTS Mock Tests!

TOEFL^® IBT

78

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

Literacy & Numeracy

All applicants are expected to demonstrate good levels of literacy and numeracy, holding passes in English and Mathematics at the following levels:

Scottish National 5 (grades A, B or C)

Scottish Standard Grade (grades 1, 2 or 3)

Scottish Intermediate 2 (grades A, B or C)

GCSE (A, B or C)

Irish Leaving Certificate Ordinary level (grade C2 or higher)

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of the West of Scotland and/or in United Kingdom, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

15500 GBP/year

Tuition Fee

Based on the tuition of 15500 GBP per year during 48 months.
National

1820 GBP/year

Tuition Fee

Based on the tuition of 1820 GBP per year during 48 months.

Rest of UK: £9,250 Cost per year of study

Living costs for Paisley

700 - 1400 GBP /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business and Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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