Overview

Students enrolled in the Marketing program from The American University in Cairo will be able to:

Analyze and understand consumer behavior, including the factors that influence purchasing decisions and the psychological processes involved in decision making.
Develop comprehensive marketing strategies that align with organizational goals and target the needs of specific customer segments.
Apply market research methods to gather and interpret data.
Effectively communicate marketing messages across a variety of channels, including print, digital and social media.
Analyze the performance of marketing campaigns and make data-driven decisions to improve results over time.

Careers

In addition to the required internship module and numerous cocurricular activities that offer hands-on experience, eligible business students can sign up for the experiential learning Cooperative Education Course (CO-OP) for a paid, six-month workplace learning opportunity on a full-time basis.Graduates of the marketing program have found success in these careers:

Business intelligence
Analytics
Management
Marketing research
Brand management
Marketing communications
Advertising
Public relations

Programme Structure

Courses include:

Business Environment and Ethics

Business Planning and Strategy

Internship and Assessment

Entrepreneurship and Innovation

Business Finance

Business Law

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-06 00:00:00
- Apply before 2026-06-01 00:00:00
Starting 2027-01-03 00:00:00
- Apply before 2026-11-01 00:00:00

Language

English

Duolingo English Test

135

Take A Free Practice Test!

TOEFL^® IBT

83

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

127 SCH

Delivered

On Campus

Campus Location

Cairo, Egypt

Disciplines

Marketing

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

135

Take A Free Practice Test!

TOEFL^® IBT

83

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit the online application form; renewal from fall to spring is via email to enrolauc@aucegypt.edu
New applications are required for a new academic year. Late applications are considered based on availability.
Upload all required documents through the online portal; emails are not accepted. Applications are pending until all documents are submitted.
Personal statement must be original; plagiarism checks apply. Two recommendation letters from high school teachers/counselors are mandatory; include their emails for automatic submission.
Provide evidence of English proficiency (TOEFL, IELTS, Duolingo). Scores must be ≤2 years old. Send official TOEFL/Duolingo results; upload IELTS copy with TRF number.
TOEFL "MyBest Scores" and IELTS "One Skill Retake" accepted. Placement concerns may lead to retake. Improved scores accepted until last working day before semester at 4 PM CLT.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The American University in Cairo and/or in Egypt, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23336 USD / year

≈ 23336 USD / year
Domestic Applies to you

Applies to you

Citizens or residents

21177 USD / year

≈ 21177 USD / year

Living costs

Cairo

Egypt

5312 - 6846 EGP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Cairo

Funding

Scholarships Information

Available Scholarships

Our partners