Digital Marketing (Hons) Technological University Dublin

Overview

The Bachelor of Arts in Digital Marketing (Hons) at Technological University Dublin is an innovative programme tailored for aspiring marketers who wish to excel in the digital landscape. This course not only focuses on marketing principles but also integrates technology, sustainability, and global perspectives, ensuring that students are well-prepared for the challenges of the modern marketing world.

Why Digital Marketing at Technological University Dublin?

Technological University Dublin is renowned for its commitment to providing a cutting-edge educational experience. The university is consistently ranked among the top institutions for its quality of teaching and research. With strong industry partnerships, students benefit from real-world insights and networking opportunities. The state-of-the-art facilities, including digital marketing labs, enable hands-on learning, preparing students to meet the demands of the evolving job market.

Tuition Fee Breakdown

The tuition fees for the Bachelor of Arts in Digital Marketing (Hons) are as follows:

• International Students: €13,500 per year
• European Students: €3,819 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a well-rounded education in digital marketing, covering a variety of modules throughout the four years:

• Year One: Marketing Principles, Intro to IT Skills, Digital Marketing Studio 1, Languages, and Introduction to Entrepreneurial Practice.
• Year Two: Consumer Behaviour, Digital Marketing Studio 2, Digital Channel Management, and Workplace Skills & Professional Growth.
• Year Three: Market Research, Digital Marketing Studio 3, Business Work Placement, and Social Media & Global PR.
• Year Four: Strategic Marketing, Advanced Data Analytics for Marketing Strategies, and Consultancy Project.

Note: Modules listed are indicative and subject to change.

Careers with Digital Marketing

Graduates of the Bachelor of Arts in Digital Marketing (Hons) are well-equipped to enter a variety of roles in the marketing sector. Potential job titles include:

• Digital Marketing Executive
• Social Media Manager
• SEO Specialist
• Content Marketing Manager
• Digital Marketing Manager
• E-Commerce Manager
• Data Analytics & Insights Analyst
• Influencer Marketing Manager

Alumni have successfully secured positions in leading marketing departments, creative agencies, and tech-driven firms, showcasing the programme's effectiveness in preparing students for the workforce.