Sport and Event Management University of Guelph

Overview

The Sport and Event Management programme at the University of Guelph provides students with a sophisticated understanding of the commercial drivers behind the global athletics and events industries. This degree integrates core business disciplines with specialised industry knowledge to prepare future leaders for a dynamic professional landscape. Students benefit from a curriculum that balances theoretical academic rigour with practical, hands-on applications.

Why Sport and Event Management at University of Guelph?

Choosing this major means joining a community connected to the International Institute for Sport Business and Leadership. The university offers a unique interdisciplinary approach, blending commerce essentials like accounting and economics with niche topics such as stakeholder engagement and event hosting. Students can engage with the Guelph Sports Management Association to access annual job fairs and networking events.

Tuition Fee Breakdown

• International fee: CAD 48810 per year
• National fee: CAD 12766 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum builds a strong foundation in business before moving into specialised sport subjects. Modules may include:

• Marketing
• Accounting
• Economics
• Human Resource Management
• Strategy
• Sponsorship
• Media
• Event Hosting
• Organizational Leadership

Careers with Sport and Event Management

Graduates are well-equipped for diverse roles within the global sports and entertainment sectors. Potential career paths include event marketing for professional teams, sponsorship coordination, and media relations. The programme also prepares individuals for roles focused on measuring the economic, environmental, and social impacts of major international events.