Digital Communications and PR (Online)

Overview

Delivered completely in English, our Online Business Bachelor with Digital Communication & PR applies the most up-to-date teaching methodologies, situational analysis and case studies to ready students with the skills needed to enter a digitally driven world and foster global empathy, able to work across borders and on various platforms.

Public Relations has experienced a transformation with the advancements of technologies and can be boiled down into two main categories whether traditional or based solely online: promoting a brand and protecting it. On the promotional side, students will learn how to develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs and how to execute these innovative strategies.

On the protective side of PR, especially imperative online, graduates from the Online Business Bachelor with Digital Communication & PR will be armed with the digital acumen to confidently manage a company’s public reputation or defend it during crises. This digital communication and PR degree is unique because it empowers students to take a brand, build a relationship, expand its reach and influence through credible online sources and through trusted news outlets both traditional and digital.

Career

PR & Communication skills are highly sought-after across local and international scales both in traditional and digital capacities. Upon completion of a Digital Communications and PR (Online) degree from GBSB Global Business School , you will be exposed to a variety of industries, many of them adapted to the online market: graduates of the program find themselves working as social media and web managers, communication specialists, content specialists, press secretaries, online reputation managers and public affairs managers.