Digital Communications and PR (Online) GBSB Global Business School

Overview

Delivered completely in English, this  Digital Communications and PR (Online) degree from GBSB Global Business School applies the most up-to-date teaching methodologies, situational analysis and case studies to ready students with the skills needed to enter a digitally driven world and foster global empathy, able to work across borders and on various platforms.

Public Relations has experienced a transformation with the advancements of technologies and can be boiled down into two main categories whether traditional or based solely online: promoting a brand and protecting it. On the promotional side, students will learn how to develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs and how to execute these innovative strategies.

On the protective side of PR, especially imperative online, graduates from the Online Business Bachelor with Digital Communication and PR will be armed with the digital acumen to confidently manage a company’s public reputation or defend it during crises. This digital communication and PR degree is unique because it empowers students to take a brand, build a relationship, expand its reach and influence through credible online sources and through trusted news outlets both traditional and digital.

Programme Highlights

• Accredited and Certified Degree - Their degrees are accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA and ASIC.

• Industry Experienced Faculty and Speakers - Every faculty member at GBSB Global has professional and practical experience in the area they teach.

• Hands-on Lectures and Group Projects - The Bachelor’s programme includes courses that provide practical knowledge applicable to the global business environment.

• Workshops - New undergraduate workshops are constantly being added to the curriculum to inspire students, increase their creativity and help them bring their ideas to life.

• Future-Ready Business Education - This Bachelor’s programme equips students with the skills and knowledge needed to thrive in the business landscape of the near future.