Digital Entrepreneurship (Online) GBSB Global Business School

Overview

With innovation and sustainability at the heart of the programme, students will learn about what it takes to launch their own digital business, design and create new products and develop services for a global market. The Digital Entrepreneurship (Online) programme from GBSB Global Business School will expose students to key concepts that relate to business planning, prospecting investors, pitching proposals and the fundamentals of operations.

Learning Outcomes

•  Understands professional theoretical and practical knowledge related to business administration, including both broad knowledge in the field of business administration and a considerable degree of specialized managerial knowledge in digital innovation;

• Possesses advanced professional knowledge of business administration and digital innovation in a specific industry or functional area chosen as an elective option in the undergraduate programme;

• Critically understands approaches to promoting the culture of digital innovation within an organization by managing talent and knowledge and by incorporating the values of entrepreneurship, continuous learning and digital transformation into organizational strategic objectives;

• Understands managerial methods and digital technologies that are in demand in the complex and challenging global business environment, innovation in terms of methods and technologies used, and implications of digital technologies for individuals and societies;

• Demonstrates professional understanding of issues of digital business and how it can be interpreted with different theoretical approaches;

• Critically understands the principles included in the Agenda for Sustainable Development defined by UNESCO that are associated with social welfare, business ethics, and corporate social responsibility.