Marketing (Digital) With Foundation Year (Hons) University of Derby

Overview

We have responded to these changes in the profession, by offering you specialist pathways on this Marketing (Digital) With Foundation Year (Hons) degree from University of Derby — in Digital Marketing, PR and Advertising, Consumer Psychology, Data Insights, and Management. This enables you to build more in-depth skills in an area that interests you, but still gain a solid grounding in all of the key marketing disciplines. So whichever pathway you choose, you won't be closing any doors.

Key facts

• Marketing is exciting and fast-paced and is now relevant to almost all organisations, whether they operate in the private, public or third sector. Every business has a requirement to market their goods or services. Some have in house teams that create campaigns, and others outsource them to creative agencies. However, all have a requirement to plan, implement, and monitor marketing activity if a business is to be successful or profitable.
• With the rise of digital media, the number and variety of marketing channels has grown. This increasingly complex landscape has had a knock-on effect on jobs, creating a need for more specialist roles in sub-sectors such as content marketing, affiliate marketing, social media management, search engine optimisation and data analysis. 

Careers

There is a huge range of job opportunities in marketing and related sectors. You could work for a creative or marketing agency or decide to work on the client-side as an in-house marketing expert. Here are the types of role you could go onto — you may be more suited to some of these than others if you've taken a specialist modules:

Agency roles such as Account Executive, Account Manager, Content Manager

In-house marketing roles such as:

• Marketing Officer or Manager
• Brand Manager
• Market Analyst
• SEO Analyst
• Social Media Manager
• PR and Communications Executive
• Digital Marketing Officer
• Internal Communications Executive

Self-employment: increasingly, people are choosing to work for themselves, either by setting up their own marketing agency or by working as an independent freelancer. 

Accreditation

This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway.