Marketing

Overview

The BSc Marketing at Ajman University provides education of international standard and caters to the needs of all the employment sectors locally, regionally and globally. The program provides students with a wide range of knowledge in the various functional areas of business, as well as prepares them with comprehensive knowledge of successful management of the marketing mix. 

This major not only produces capable individuals who can address the challenging issues of businesses and the dynamic market but it also equips students with the academic credentials required to pursue higher education in national and international universities.

Mission

To provide quality education i.e., providing an education process of having decided what are the major areas that the students should understand and be able to do and qualities they should develop to be efficient and effective in his/her job endeavors. Accordingly, both structure and curricula are designed to achieve those capabilities and qualities.

Accreditation

• AU is globally accredited at the institution-level by the WASC Senior College and University Commission (WSCUC) of the USA and Quality Assurance Agency (QAA) of the UK. In addition, many of AU’s programs are accredited by international accreditation bodies. 

• AU is globally ranked by QS World University Rankings and rated by QS Stars University Ratings.