Marketing Ajman University

Overview

The Marketing at Ajman University provides education of international standard and caters to the needs of all the employment sectors locally, regionally and globally. The programme provides students with a wide range of knowledge in the various functional areas of business, as well as prepares them with comprehensive knowledge of successful management of the marketing mix. 

This major not only produces capable individuals who can address the challenging issues of businesses and the dynamic market but it also equips students with the academic credentials required to pursue higher education in national and international universities.

Key facts:

• Develop entrepreneurial skills in students, including environmental analytical skills and proper communication skills, that helps organizations in decisions making.

• Develop skills of ethical marketing and business reasoning, critical thinking and problem-solving in local, regional and international business environment.

• Enable students to conduct and interpret marketing research.

• Describe knowledge of conceptual and theoretical frameworks of marketing.

• Identify marketing opportunities and challenges for an organization.

• Analyze an organization’s marketing strategy and identify appropriate marketing alternatives.

• Exhibit an ability to collect, process, and analyze consumer data to make informed marketing decisions.

• Analyze cases related to marketing mix, consumer behavior, social media, international marketing, marketing strategy, and marketing research and draw lessons for marketing managers in the Middle East.

• Demonstrate professional and ethical ability to collaborate and to communicate in personal and group settings using the latest communication tools.

Accreditation

• AU is globally accredited at the institution-level by the WASC Senior College and University Commission (WSCUC) of the USA and Quality Assurance Agency (QAA) of the UK. In addition, many of AU’s programs are accredited by international accreditation bodies. 

• AU is globally ranked by QS World University Rankings and rated by QS Stars University Ratings.