• Application Deadline
  • 48 months
    Duration

About

 

All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme, which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorships and overseas and Chinese mainland exchanges.

Students can be attached to mentors, experienced executives or managers in the business world who can provide advice and support and help students to plan their careers and prepare for their first jobs after graduation. 

Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits count towards their PolyU degree.

Career Prospects

Graduates of the Marketing (Hons) programme at The Hong Kong Polytechnic University qualify for a wide variety of employment opportunities, including in account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, consumer affairs and protection.

Detailed Programme Facts

Programme Structure

Courses included:

  • Consumer Behaviour, 
  • Integrated Marketing Communications, 
  • Marketing Research, 
  • Services Marketing, 
  • Internet Marketing 
  • Marketing Management in China

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • GCE A-level / International A-level: GCE Advanced Level or International Advanced Level with passes in 3 AL, OR 2 AL and 2 AS, subjects
  • International Baccalaureate (IB): A minimum score of 24 with at least grade 4 in 2 Higher Level subjects
  • SAT Reasoning Test/ACT/Advanced Placement Test: A High School (Graduation) Diploma and any one of the following: a total score of 1190 in the SAT Reasoning Test; or an American College Test (ACT) composite score of 24; AND grade 3 in two Advanced Placement (AP) subjects; or a score of 600 in two SAT Subject Tests

Tuition Fee

  • International

    18000 USD/year
    Tuition Fee
    Based on the original amount of 18000 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

HK$140,000

Living costs for Hong Kong

  • 13720 - 23420 HKD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Marketing (Hons)
Visit programme website

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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