Studyportals
B.B.A. On Campus

Marketing (Hons)

The Hong Kong Polytechnic University

48 months
Duration
18684 USD/year
5425 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Marketing (Hons) programme of The Hong Kong Polytechnic University focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. 

Overview

Programme Aims & Learning Outcomes

The Marketing (Hons) programme of The Hong Kong Polytechnic University provides students with:

  • A well-rounded business education;
  • Competence in the analysis, planning, implementation and control of marketing decisions;
  • Analytical ability and research competence;
  • The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;
  • Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
  • Literacy in the use of information systems and technology that are relevant to marketing.

Career Prospects

Marketing graduates qualify for a wide variety of employment opportunities, including in account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, consumer affairs and protection.

Programme Structure

Courses include:

  • Leadership and Intra-Personal Development
  • Business Analytics
  • Economics
  • Statistics for Business
  • Marketing
  • Management and Organization and Corporate Social Responsibility

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80

Credits

120 alternative credits

plus 3 training credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
3.2

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80

Other requirements

General requirements

  • For those who are applying on the basis of A-Level qualifications: E in 3 A-Level subjects OR E in 2 A-Level and 2 AS-Level subjects; 
  • For those who are applying on the basis of International Baccalaureate (IB): a minimum score of 24 with at least grade 4 in 2 Higher Level (HL) subjects; 
  • For those who are applying on the basis of other qualifications: an appropriate Diploma passed with credit or an appropriate Higher Certificate from a recognised institution; an appropriate Associate Degree / Higher Diploma from a recognised institution; holder of other non-local qualifications (please refer to our Guidelines on Non-local Qualifications for more details about our general requirements for such qualifications) 
  • Satisfy the English Language Requirement.

Tuition Fee

To alway see correct tuition fees
  • International

    18684 USD/year
    Tuition Fee
    Based on the tuition of 18684 USD per year during 48 months.
  • National

    5425 USD/year
    Tuition Fee
    Based on the tuition of 5425 USD per year during 48 months.
  • National: 42,100 HKD per year
  • International: 145,000 HKD per year

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Marketing (Hons)
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The Hong Kong Polytechnic University

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