Overview

Programme Aims & Learning Outcomes

The Marketing (Hons) programme of The Hong Kong Polytechnic University provides students with:

A well-rounded business education;

Competence in the analysis, planning, implementation and control of marketing decisions;

Analytical ability and research competence;

The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;

Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and

Literacy in the use of information systems and technology that are relevant to marketing.

Career Prospects

Marketing graduates qualify for a wide variety of employment opportunities, including in account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, consumer affairs and protection.

Programme Structure

Courses include:

Leadership and Intra-Personal Development

Business Analytics

Economics

Statistics for Business

Marketing

Management and Organization and Corporate Social Responsibility

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00
- Apply before 2027-02-06 00:00:00

More details

Local Jupas: 4 December: Deadline for submission of Jupas applications.

Language

English

TOEFL^® IBT

80

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

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Credits

120 alternative credits

plus 3 training credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing Digital Marketing View 17 other Bachelors in Marketing in Hong Kong (SAR)

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

80

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

For those who are applying on the basis of A-Level qualifications: E in 3 A-Level subjects OR E in 2 A-Level and 2 AS-Level subjects;

For those who are applying on the basis of International Baccalaureate (IB): a minimum score of 24 with at least grade 4 in 2 Higher Level (HL) subjects;

For those who are applying on the basis of other qualifications: an appropriate Diploma passed with credit or an appropriate Higher Certificate from a recognised institution; an appropriate Associate Degree / Higher Diploma from a recognised institution; holder of other non-local qualifications (please refer to our Guidelines on Non-local Qualifications for more details about our general requirements for such qualifications)

Satisfy the English Language Requirement.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The Hong Kong Polytechnic University and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

175000 HKD / year

≈ 175000 HKD / year
Domestic Applies to you

Applies to you

Citizens or residents

44500 HKD / year

≈ 44500 HKD / year

Living costs

Hong Kong

Hong Kong (SAR)

13720 - 23419 HKD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Aims & Learning Outcomes

Career Prospects

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Hong Kong

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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