Business Administration in Marketing The Hong Kong Polytechnic University

Overview

Bachelor of Business Administration in Marketing places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Marketing Research, Services Marketing, Internet Marketing and Marketing Management in China.

Programme Aims & Learning Outcomes

This  Bachelor of Business Administration in Marketing programme at The Hong Kong Polytechnic University  provides students with:

• A well-rounded business education;
• Competence in the analysis, planning, implementation and control of marketing decisions;
• Analytical ability and research competence;
• The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;
• Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
• Literacy in the use of information systems and technology that are relevant to marketing.

Career Prospects

Marketing graduates qualify for a wide variety of employment opportunities, including in account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, consumer affairs and protection.