Fashion Arts and Business Humber Polytechnic

Overview

You will study marketing, store planning and merchandising, brand management, marketing, social media, event planning, and retail buying. You’ll also learn fashion trend forecasting, sales techniques, and colour and styling analysis while attaining basic knowledge of fashion products and fashion promotion. These skills are then applied to product launches, planning merchandise assortments, styling fashion shoots and the production of fashion events.

Key facts

• In first year of the Fashion Arts and Business diploma programme from Humber Polytechnic, courses in the business of fashion – marketing strategies, product knowledge, trend forecasting and web merchandising – give students an overview of this multibillion-dollar industry. In second year, students build on the skills developed on the foundation with wholesale sales, retail buying and operation, photo styling and event planning and budgeting.
• Fashion is a major industry in Toronto. According to the Toronto Star, retail alone generates annual sales of $2.6 billion in the Greater Toronto Area’s (GTA’s) 4,600 fashion stores. A fashion career offers numerous and varied opportunities. Work as a buyer, associate buyer, planner, distribution marketing manager in retail or mall management, or as an account manager in cosmetics. Work in wholesale as a sales agent in apparel, accessories or cosmetics. Our graduates can also pursue careers as fashion and trade show co-ordinators, shopping centre marketers, visual merchandisers, merchandise allocators, buyers, and marketing assistants to fashion designers and manufacturers. Those who prefer the freedom of self-employment may find opportunities such as freelance photo styling, image consulting and event planning.