Marketing and Management

Overview

• The marketing elements of this programme introduce you to the principles that deliver good marketing practice. You will learn about consumers and the role of markets and marketing in today’s society

• You will develop an understanding of how marketing contributes to the financial health of an organisation by covering an introduction to the principles of accounting, and to understand how markets behave, you will also be introduced to economics

• The management component of the degree will ensure you have a strong grounding in organisational structures, management skills, and business strategy

Your future

The Marketing and Management programme from The University of Exeter  adopts an international outlook meaning you will develop an understanding of the global business environment. Combined with the opportunity to study abroad or work a year in industry, you will be well placed to work for local or international companies.

Your degree demonstrates that you have the following professional skills

• Understand organisations and the markets they operate within

• Create, evaluate and assess options and apply ideas and knowledge to a range of situations

• Communicate effectively, manage projects and demonstrate leadership and team building skills

• Be self-aware and sensitive to the diversity of people, cultures, business and management issues

• Demonstrate effective listening, negotiating, influencing and persuasive skills

• Apply critical thinking and evaluate statements

• Research business and management issues at both European and international levels